The Best Social Media Marketing Tools For 2023 (Top Picks)

Social media is one of the most effective platforms for marketing new products, generating more leads, and increasing sales. However, managing your social media for marketing purposes is not an easy task as it involves immense time, consistency, and dedication. Investing in the right and best social media marketing tools can help your business tremendously. We’ve listed eight essential social media marketing tools of 2023 below.

The best social media marketing tools you should check out

1. HubSpot

Hubspot is the best for marketing automation. HubSpot’s Social Media Management tools allow you to publish to social media accounts and build campaigns. Connecting your social accounts to your blog will enable you to automatically share content when it is published.

Price: HubSpot offers three pricing plans for its Marketing Hub:

  • Starter: Starts at $40/month
  • Professional: Starts at $800/month
  • Enterprise: Starts at $3,200/month

These pricing plans come with free tools like CRM and marketing capabilities.

  • Here you create marketing campaigns and share blog posts and landing pages.
  • Here are options for scheduling content.
  • Recommends the right posting time.
  • Create custom keyword monitoring streams.
  • Uses analytics to endow reports comparing the performance of your social media platforms, campaigns, and duration of the engagement.
Businesses of all sizes and team members can use HubSpot’s Social Media Management tools.

2. Semrush

This tool is best for SEO capabilities. Semrush’s Social Media Toolkit includes its social media poster, social media analytics, social media tracker, and social media ads, each of which integrates SEO into its processes. By incorporating SEO (search engine optimization), you can more easily boost your brand awareness and visibility on social media. 
Price: Semrush is three pricing plans:
  • Pro: $99.95/month
  • Guru: $199.95/month
  • Business: $399.95/month

All of these plans come with a free trial.

  • Here you create your personalized social media marketing strategy.
  • You can identify the best-performing hashtags and the best times for posting.
  • Here you schedule content to post in advance.
  • They provide personalized content creation ideas.
  • Receive a thorough analysis of your performance results and provide data-driven recommendations for your marketing strategy.
  • You can set up automatic email reporting.

Semrush’s Social Media Toolkit can provide the tools you need to build an effective marketing strategy, including content marketing and analytics tools that can amplify your social media performance and grow your brand awareness with SEO integration.

3. Buffer

Buffer is the best for Social media scheduling. Buffer’s all-you-need social media toolkit is one of the most popular social media marketing tools out there. Their main feature is helping marketers optimize social media post scheduling across multiple social networks, including Instagram, Facebook, and Twitter.

Price: Pricing plans include:
  • Free: Basic publishing tools
  • Essentials: $5/month
  • Team: $10/month
  • Agency: $100/month
  • Buffer queues allow you to schedule content.
  • Its chrome extension allows for easy content scheduling and posting.
  • Buffer has a user-friendly dashboard.
  • Here you can analyze your social media performance.
  • Here you can also collaborate and plan your campaigns.

Buffer is one of the most popular tools for scheduling posts and improving your social media tactics.

4. eClincher

eClincher is the best for boosting social media ROI and 24/7 customer support. eClincher suits businesses of all sizes and is committed to simplifying social media marketing along three important paths: strategizing, optimizing, and measuring ROI.
Price: eClincher is three pricing plans:
  • Basic: $65/month
  • Premier: $175/month
  • Agency: $425/month

Every plan allows a free trial.

  • Small businesses, can manage their social media profiles and schedule and automate posts.
  • Medium businesses can stay on top of their social media with tools to plan, engage and analyze performance.
  • For enterprises and agencies, you use brands to drive clients, locations, and products.
  • Franchises, can streamline workflows, collaborate and engage with audiences, and use monitoring and reporting.

With eClincher, one platform does it all – publishing and scheduling, real-time engagement through dashboards, social listening and monitoring, analytics and reporting, content creation, and team collaboration.

For driving social media content and growing your marketing efforts, eClincher is one of the best social media marketing tools.

5. SocialBee

This is the best for Social media planning, scheduling, and posting. It is an easy-to-use digital marketing tool that grants you to create, schedule, publish and analyze your posts. This social media scheduling tool will enable you to create, organize and plan posts with categories and a content calendar which can save your business a lot of time.

Price: SocialBee is three different pricing plans, every with a 14-day free trial.

  • Bootstrap plan: $19/month
  • Accelerate plan: $39/month
  • Pro: $79/month
  • Category-based content scheduling.
  • One-click and pause to stop auto-posting.
  •  Unsplash, Canva, or GIPHY integration.
  • Automate expired posting.
  • Customized posting schedule.
  • Comprehensive analytics and reports.

Socialbee is a user-friendly social media marketing tool specializing in planning, scheduling, and automating your content posting on social media platforms and allows various tool integrations.

6. Tailwind

This is the Best for small businesses and freelancers whose primary platforms are Instagram and Pinterest. Tailwind is a social media marketing tool geared toward Instagram and Pinterest social media campaigns.

With this tool, you can boost your Instagram marketing through content curation features like the best time to post suggestions, photo, and video post scheduling, and recommended hashtags to manage targeted audience views.

Price: All pricing plan allows a free trial.
  • Pinterest Plus plan: $9.99/month
  • Instagram Plus plan: $9.99/month
  • Smart scheduling provides the best time to post your content.
  • You can multiply your reach with hashtag suggestions.
  • Automatic pinning for more engagement and site traffic.
  • There is an analytics feature with reporting.
  • Drag-&-drop calendar for scheduled posting.

Tailwind is a powerful social media marketing tool tailored to Pinterest and Instagram.

7. Onlypult

This is the best for Social media management under one control panel. OnlyPult is a social media management tool that acts as a monitoring tool,, allowing you to drive multiple accounts in one control panel simultaneously without switching users. 

This tool can be used to post on social media platforms like Instagram, Facebook, Twitter, LinkedIn, Google My Business, YouTube, Tumblr, TikTok, WordPress, and many more.

Price: There are four pricing plans available and include a 7-day free trial.
  • Start: $10.50/month
  • SMM: $17.50/month
  • Agency: $34.40/month
  • Pro: $55.30/month
  • Schedule and publish posts on multiple platforms at the same time.
  • Delegation features allow your SMM to access different social media accounts without sharing passwords.
  • Attribute analysis endows insight into the best time to publish and how to grow followers.
OnlyPalt is a great social media marketing tool for businesses that use several different social media platforms and want to manage them under one control panel and publish content across all mediums at once.

8. Animoto

This is the Best for Visual social media marketing. Animoto is a social media video producer that helps create video content for visual marketing campaigns. As social media has proven, images can speak louder than words and attract large online audiences.

Animoto provides the tools you need to create the most engaging videos and photos to post on your social media accounts to gain more followers, boost traffic and increase conversion rates.

  • $9/month
  • There are hundreds of templates and themes to choose from to create the best videos.
  • You can preview options before downloading them onto your social platforms.
  • You can add dynamic text translations to videos.
  • There are the Campaign management tools included.

Animoto provides the tools you need to create engaging videos and images to include in your marketing campaigns.

What are social media marketing tools?

Social media marketing tools are techniques and software that enable businesses to harness the power of social media channels such as Instagram, Facebook, Snapchat, Twitter, and TikTok to organize marketing campaigns that attract target audiences.

These tools study and analyze patterns found in social media users’ behavior, interests, likes, and dislikes on social media platforms.

Metrics such as the number of likes, shares, comments, and views help these tools design customized solutions to drive a company’s marketing strategy by putting together campaigns that target the desired audience.

The bottom line

It’s no secret that social media is a powerful medium that can be used to increase your brand awareness, grow your customer base, attract new customers, and drive more conversions.

Your business may not reach its full probable without a proper social media marketing tool. It is important to understand your goals before choosing the best social media marketing tools for you and your business.

Read Also: How To Build a Six-Figure Business

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