SEO Marketing For Beginners: A Complete Guide

You’ll get the most out of this guide if your desire to learn SEO marketing for beginners is exceeded only by your willingness to execute and test concepts.

The world of search engine optimization is complex and ever-changing, but the basics are easy to understand and a little knowledge of Search engine marketing for beginners can make a big difference.

Here’s a lot of great information out there about SEO marketing for beginners.

What is SEO?

Search engine optimization (SEO) affects the visibility of your site or a web page in search engines. Typically, this involves using keywords in order to increase the number of visitors to your website.

What are The 4 Types of SEO?

Now that we’ve clarified our approach to search engine optimization, let’s take a look at the different types of SEO.

  • Local Search Engine Optimization (SEO).
  • On-page Search Engine Optimization (SEO) (on-site SEO)
  • Off-page Search Engine Optimization (SEO) (off-site SEO)
  • Technical Search Engine Optimization (SEO)

Why Should You Use SEO Marketing?

SEO marketing for beginners: SEO marketing helps businesses reach potential customers who may not know they exist. When people use search engines to find information online, they tend to click on links at the top of the results page. If your business isn’t showing up in these results, then those clicks go to someone else.

These seven steps to successful SEO marketing for beginners:

The first step in getting started with SEO marketing for beginners is choosing a keyword. Also, think about what terms your ideal customer would type into Google or Bing if they were looking for your product or service.

Choose three to five relevant keywords that describe your products or services. Then create content around these keywords. Be sure to optimize each piece of content for search engines – including On-page SEO, Technical SEO, Link Building & Established Authority. Also, You should measure & track your SEO marketing for beginners’ success.

Here are some places to get started in SEO marketing for beginners.

How Search Engines Work – Crawling, Indexing & Ranking

The first step in any search engine optimization campaign is understanding how Google works. In order to do this, you need to understand what crawling means, how indexing happens, and how ranking factors work.


Googlebot crawls websites and spider web pages to find content. When a page is crawled, it goes through each link on the page and records the URL of each page that was linked to.


When a website is indexed, it’s added to the list of results that appear when someone searches for a specific keyword. If you want to rank higher for certain keywords, you need to make sure they are included in the index.


There are three major ranking factors that determine where a site appears in the SERPs:

  • PageRank – Google assigns a numerical value to each webpage based on various signals including backlinks, the number of times the page is viewed, and the age of the domain.
  • Domain authority – Similar to PageRank, this factor takes into account the quality and quantity of links pointing to a particular website.
  • Quality Score – This score is determined by the relevance of the page to the user’s query.


Keywords are words that people enter into search engines to find information. You should use long tail keywords instead of broad match keywords. Broad match keywords are terms that many people enter into search engines, while long tail keywords target smaller groups of searchers. Long tail keywords are often less competitive than partial match keywords.

On-page SEO

 On-page SEO is about optimizing the content of your website. You want to make sure that everything is optimized correctly, including images, titles, meta descriptions, keywords, etc. If you have a good balance between on-page and off-page SEO, then you should get a decent amount of traffic.

Technical SEO

Technical SEO refers to how well your site runs and looks. You want to make certain that your server is running properly, that you don’t have any errors, and that your site loads fast. Furthermore, there are many SEO tools out there that can help you test your technical SEO.

Link Building & Established Authority

Link building is the act of getting relevant links to point back to your website. These links can be done through social media, guest posting, email outreach, press releases, and more. Once you start getting some links, you need to make sure they’re high quality. Don’t just go out and buy them! That won’t work at all! Instead, try to find reputable websites that already have a lot of authority in your niche, and ask if you can link to them.

Measuring & Tracking Your SEO Marketing For Beginners’ Success

Once you’ve started doing SEO, you’ll want to keep track of what’s working and what isn’t. Use Google Analytics to track where people are coming from, how long they stay on your page, and what pages they visit after yours. Also, you can use this data to improve your strategy going forward.

SEO Glossary

Here is a glossary of SEO terms you might hear:

  • Keywords – Keywords are basically words and phrases that users type into search engines to find something. When optimizing your website, you want to focus on choosing keywords that are relevant to your business and that people are searching for.
  • Meta Description – A meta description is a short blurb about your page displayed below your URL in search results. Make sure it contains your targeted keywords.
  • URL – Short for Uniform Resource Locator, this is the address of your webpage. Ideally, you want your URLs to be descriptive, keyword rich, and concise.
  • Internal Links – Internal links are links that lead back to your own website. They increase the chances of ranking higher in SERPs (search engine results pages).

Final Thoughts

Search engine optimization marketing is a great way to get your business out there and increase sales and grow your website. This blog post is created as SEO marketing for beginners. Also, if this post has been beneficial for you please comment below.

Read Also: 7 Ways To Improve Search Engine Optimization

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