How many times have you heard “do great keyword research” and “create high-quality content”? You can boil down SEO (search engine optimization) to these basic components, however, you need to dig deeper and seek more sophisticated search engine optimization techniques to maximize results. It`s time to step beyond the fundamentals and let actionable search engine optimization techniques take the stage and strengthen your campaign.
Keep reading for 7 of the best search engine optimization techniques that can help you take action and increase your traffic flow. Also, You can use some of our recommended website search engine optimization tools to make these search engine optimization techniques a reality!
Top 7 Actionable Search Engine Optimization Techniques
Here are the seven best and actionable search engine optimization techniques to increase website visibility and improve your maximum results.
1. Optimize internal links
Backlinks aren’t the only valuable link-based practice for increasing traffic and generating leads. Internal links are also important and can affect your rankings and benefit your business. Linking popular pages to new or lesser-known pages shows their value and helps search engines It helps us crawl and index them faster.
Distribute the link juice (or ranking power) of high-performing pages to other pages that need to be picked up. You can use the Landing Pages dimension in Google Search Console to identify your most vulnerable pages. If you find a page with a high click-through rate (CTR) and low rankings, you can use a good amount of link juice to get the attention it deserves.
2. Outreach for unlinked mentions
As your site gains traction and awareness, other businesses, industry leaders, customers, and professionals will be able to link to your site without having to spend time linking to your page. Mentions without links are an untapped opportunity for backlinks, closer to your reach than you might think. Leveraging these natural references is a smart move.
Please contact them to request the placement of a link to an existing mention. By the time sources take notice of your brand, they may already have accepted your business and be ready to add links. Finding unlinked mentions is the hardest step, however, there’re brand monitoring tools that can track these instances.
One of the most widely used (and free) resources, Google Alerts allows you to monitor brand names across the web and stay on top of link acquisition opportunities. Google can cover most of the web, so this is a convenient and easy-to-use option.
3. Fill content gaps
No matter how strong your content marketing campaign is, it is unlikely that it will cover every topic in its field. A “content gap” is a topic of open conversation where people need information. However, leaving a question unanswered doesn’t help your audience.
Luckily, these gaps in the content are new prospects for keywords & rankings. Google wants your content to add value to searchers, not repeat information. Filling in missing or inadequate material impresses Google because it offers something others cannot. You can set up an internal site search to know what users are searching for on your site.
Through Google Analytics, you can track your searches and look for gaps in your content. If your competitors aren’t also working on a particular topic, you can be the first authoritative source on that topic. Even if your competitors are covering a topic and your site misses it, there are areas to talk about to keep your users happy.
4. Outdo competitor content quality
Not only do you need to fill the content gap, but you also need to catch up with your competitors in terms of content quality. By creating more accurate and rich content, you can set yourself apart from other search results and engage your visitors. If you want to beat your competitor’s SEO, find out how much your competitor’s articles are, how attractive your site is, and what you can do to improve your own content.
Page word count isn’t a direct factor in Google ranking, but longer posts tend to dig deeper into a topic. Make sure your page does not fall below the number of words in the highest-ranking content for your desired keyword. The average first-page appearance in search results is 2,416 words, so your posts need to be fairly comprehensive to be more likely to stand out. Check the word count of your content and go beyond advanced search engine optimization efforts.
5. Optimize for voice search
With the spread of the mobile Internet, the voice search function is attracting attention.
In fact, 40% of her adults use voice search at least once a day. Voice search optimization is a necessary modern search engine optimization techniques because speaking a search query generates unique keywords compared to typing a search.
Voice search has a conversational quality and allows you to assemble your content. They consist of full questions and long-tail keywords (long strings of search terms). When searching for flights, you might say, “How long does it take to fly to Dallas?” But when you type your search on your computer or phone, you might enter “Dallas flight times.”
The current SEO method relies on keywords that matter, so voice search challenges the norm and extends his SEO strategy to answer the complete question. Rethink your keyword research on voice search optimization to keep up with the latest search engine optimization techniques and reach the top of search results.
6. Target featured snippets
While being #1 in search engine results is valuable, a spot (or #0) for a featured snippet is even more coveted. Featured snippets appear organic search results in a large box, attracting more views than the initial search results.
Optimizing for featured snippets involves structuring your data into answer paragraphs or bulleted lists. Featured snippets can also display images and tables, so find a graphic that supports the point where the featured snippet is located.
Featured snippets also work with voice search, where voice assistants like Siri read featured snippets to you. The short answer perfectly matches the language question, so the 0th place doubles as an advanced SEO technique.
7. Promote content via social media
Social media is a key factor in generating website traffic and engagement. Social signals like followers can benefit your business and search performance. An online presence via social media is a useful tool for his SEO in 2019, especially content promotion.
You can connect people to your Page by sharing your posts on LinkedIn, Facebook, Twitter, or Instagram. Promote your services and products to attract visitors and encourage your audience to benefit from your platform.
If you want to move your Search Engine Optimization marketing strategy forward, the latest search engine optimization techniques are essential. A Search Engine Optimization agency can propel your campaign to new heights with up-to-date methods. The top Search Engine Optimization Techniques (search optimisation techniques) company that’s focused on driving results and staying at the forefront of digital marketing.