Video marketing is a tactic that every small business owner must consider. Not only is this form of marketing effective for boosting sales and brand recognition, but, also it’s preferred by customers. This is why it’s so robust to create an effective video ad for small business.
Depending on your audience, the majority of markets would rather watch an informative video about your company than scroll down a long page of text. Nowadays, digital video advertising is a top trend in marketing, and creating online video ads can get your small business involved.
An informative online video advertisement is the best tool for converting interest into sales and expanding your brand online. Whether that’s on your site, YouTube channel, Facebook page, eNewsletter, and any other way that you market to your customers.
How to Make Effective Video Ad For Small Business?
So how do you create something that gets the job done? Here are five tips to help you create an effective online video ad for a small business that you use in your small business.
1. Make the First Few Seconds Count
The beginning of your video is crucial. To prevent potential customers from skipping or clicking on your ad, you need to get their attention right away. Start your video ad with a statement that appeals to users in your target market.
Try to engage your audience in the first seconds by addressing common issues, asking relevant questions, or sharing something that sets your brand apart.
At times, you will notice that video ads can be on mute, therefore it’s also crucial to start your ad with great visuals that encourage viewers to take an interest in your video.
2. Highlight What Makes Your Brand Great
Why should your audience care about your brand? Answer this question with a video ad and highlight why your business is great. Tell your audience what makes your brand unique and different from others.
Share your success. Let me introduce you to your track record. You can also add customer testimonials and positive feedback. The more you highlight your business benefits, the more effective your video ads will be.
3. Timing Your Video Ad
Don’t turn your advertisement into a documentary. Most video ads online are 30 seconds or less. Keep this optimum length in mind as you create the script for the video.
That being said, if you’re using videos for brand positioning, longer videos can be effective as well. For instance, if you are telling a story about your brand that features a customer or company representative, a longer video would be ideal.
Either way, it’s important to eliminate unnecessary content, and spread your message as quickly as possible to keep viewers watching and engaged.
4. Tell Viewers Why
Your video should tell audiences why they should select your brand. What is it that makes your products and services, “the right option”? Whether it is a great worth, unlimited warranty, or patented technology for creating a unique product, you need to give audiences a reason to go with your company. It’s crucial to emphasize this when planning and filming your online video ad.
5. Use a Call to Action
The goal of all advertisements is to encourage people to take some sort of action. Your advertisement should be no apart. The call to action (CTA) can either be filmed or included through graphics and text.
Ideally, it’s best to add the CTA (call to action) at the end of the video. For instance, to show viewers how they can visit your site for more info, sign up for a discount, or buy your services and products .
Create an Effective Video Ad – What to Consider
Now you know how to create a response to your video ad – what else do you require to consider in the creative process? Here are some additional tips to keep in mind when creating an online video ad for small business.
Solve a Problem
What problems does your company solve? how do you do that? A good video ad highlights a problem and shows viewers how brands are solving it.
Use a Script
Especially when it comes to videos, it’s important to have a well-put-together plan before creating content in any format. Don’t seek to wing it! Create a script for your video ad that includes the essential components mentioned above. After doing so, get it reviewed by family, friends, and those with a good understanding of your brand. Feedback is extremely valuable for making essential adjustments.
Choose a Platform
Once you have produced and edited your video ad, it’s crucial to upload the content to a quality platform. Video hosting problems are the last thing you want. At the moment, YouTube, Facebook, and Vimeo are the most popular and credible choices for uploading video content. You can use all three options to grow the reach of your video.
Online audiences are used to seeing commercials online and clicking away. Select a unique format or style that allows your brand to encourage itself while appealing to your target market. The more creative you are, the more your video will stand out from your competitors’ content.
The Bottom Line
Keep these tips in your mind as you plan and create an online video ad for your small business. Whether your goal is to increase sales or brand recognition, you will find video marketing to be an effective marketing strategy.