Email marketing campaigns rarely go out of fashion. With every dollar spent earning him an ROI of $42, this is a winning tactic that every eCommerce and digital marketer should have up and running. Best email automation software frees your hands to send more targeted messages to your customers and prospects. Many marketing tools have built-in automation features to streamline this process nicely.
In this guide, we’ll take a deep look at some of the best email automation software to help you find the ultimate tool that offers high functionality and reachability for your business. But first, let’s look at a quick definition of email automation for beginners!
What is Email Marketing Automation?
Email Marketing automation is the process of setting up automated emails, triggered when subscribers complete specific actions, like purchasing, or based on behavioral customer data. Let’s see some of the primarily triggered emails that help businesses communicate fast with customers at important times:
- Welcome email
- Notification emails
- Onboarding series
- Abandoned cart emails
- Re-engagement campaigns
- Order/Registration confirmation
Recent statistics show that triggered emails have a 70.5% higher open rate and a 152% higher click-through rate than other newsletters. Customers seem to like it, so hurry up and give it a try.
Benefits of Email Automation
Here’re some more email automation advantages for every business:
- Helps you save time, maximize productivity, and eliminate dull tasks.
- Boosts your ROI by spending on marketing personalization.
- Delivers a great customer experience with higher relevancy.
- Improves your brand awareness & lead-nurturing efforts.
Overall, email segmentation and automation are the most powerful weapons marketers need to maximize and monetize their email marketing.
12 Best Email Automation Software
Here is the list of the best email automation software. Let’s take a look at some of the leading email marketing services with marketing automation features. This allows you to make informed decisions about the best services for your business.
Since automation is just one aspect of him the coin, I’ve also included information about its capabilities.
Moosend is a powerful email marketing software that helps businesses build their own email list, send automated emails, create beautiful newsletters, schedule autoresponders, track opens and clicks, and much more. It’s simple to use and offers many features to help you get started right away. You can easily add contacts from Facebook, LinkedIn, Twitter, Google+, Instagram, and even import CSV files. Moosend is perfect for small business owners who want to automate their marketing efforts.
Pricing: Paid plans start at $9 per month, 30-day free trial
The Best for: eCommerce, SaaS, SMBs, Bloggers
Unique feature: customers management features
2. Constant Contact
Constant Contact is a well-known email marketing service provider that makes it easy to manage your entire campaign. There are two plans to choose from Standard and Pro. If you have less than 100 subscribers, then the Standard plan should work just fine. However, if you have more than 100 subscribers, then you may need the Pro plan. Both plans offer unlimited contacts, customizable templates, a drag-and-drop editor, and a mobile-friendly design.
Pricing: Paid plans start at $10 per month, Free trial
Best for: Education Management, Small businesses, NPOs
Unique feature: Event management
MailChimp is a popular email marketing tool that lets users create professional-looking campaigns without having any coding experience. It’s super easy to set up and start sending out emails. You can create different lists based on interests and demographics. MailChimp also offers a free account option.
Pricing: Paid plans start at $17 per month, Limited free plan
Best for: Agencies, eCommerce businesses, Publishers
Unique feature: The multi-step automation workflows
HubSpot is a leading CRM (Customer Relationship Management) software ( Hubspot email marketing)
that helps companies improve sales, customer retention, and revenue. It comes with a variety of tools to help you automatically follow up with customers, keep them engaged, and convert them into paying clients. One of its best features is that it provides real-time data analytics to help you make informed decisions about your business.
Pricing: Paid plans start at $50 per month, a Limited free plan
Best for: SaaS, eCommerce businesses
Unique feature: lead generation tools and CRM
5. Active Campaign
Active Campaign is a robust email marketing platform that helps users create highly personalized messages. It includes several prebuilt templates and works great for beginners. Users can segment contacts based on interest, location, and demographic information. Active Campaign also integrates with third-party apps and services, including Salesforce, Zendesk, Slack, Trello, and Box.
Pricing: Paid plans start at $15 per month, 14-day free trial
Best for: eCommerce, SMBs, SaaS
Unique feature: Advanced marketing-automation
SendinBlue is a cloud-based email marketing solution that helps users create professional-looking campaigns. It offers a wide range of features to help you automate your marketing efforts. You can create different types of emails, such as transactional, welcome, reminder, and more. SendinBlue also offers a free trial option.
Pricing: Paid plans start at $25 per month, Free plan
Best for: eCommerce, Agencies, Publishers
Unique feature: Transactional email
Omnisend is a software that helps businesses automate their email marketing campaigns. It allows users to create automated emails that they can schedule to send out at any time. Users can set the frequency of the emails, choose whether to use templates or write custom messages and even add images and links to the emails.
Pricing: Paid plans start at $16 per month, Free plan
Best for: Fashion, eCommerce
Unique feature: Marketing-automation options
GetResponse is an email automation tool that offers both free and paid plans. Their free plan includes features like autoresponders, list segmentation, advanced tagging, and flexible deliverability. Paid plans start at $10/month and offer additional features like mobile-optimized landing pages, web forms, and A/B testing.
Pricing: Paid plans start at $17 per month, Free plan
Best for: eCommerce, Publishers
Best feature: Lead magnet funnel
Drip is a simple email marketing platform that allows users to easily manage their contacts, design professional-looking emails, and track results. All users need to do is enter their email address once and then they’re ready to start sending emails.
Pricing: Paid plans start at $39 and 14-day free trial
Best for: E-commerce
Best feature: One-click integrations
MailerLite is a cloud-based email marketing service that provides users with everything they need to create and send beautiful emails. Users have complete control over their content and style and can preview how each email will look before sending it.
Pricing: Paid plans start at $10 per month, Free plan
Best for: eCommerce, SaaS, SMBs
Unique feature: A/B Testing
ConvertKit is an email marketing tool that focuses on user experience and making the entire process of creating and sending emails seamlessly. Users can create dynamic landing pages, integrate payment processing, and automatically follow up with customers.
Pricing: Paid plans start at $15 per month, Free plan
Best for: Creators, Bloggers
Best feature: Easy-to-use rule builder
MailJet is a fully-featured email marketing platform that allows its users to create professional emails without coding knowledge. Users can choose from a variety of layouts, colors, fonts, and backgrounds, and can even insert videos and interactive elements into their emails.
Pricing: Paid plans start at $15 per month, Free plan
Best for: eCommerce, SaaS
Best feature: Multi-user accounts
How To Find The Best Email Automation Software For Your Business
How can you pick the best email automation software for your business out of all these options? Here’re a few elements to make the right choice for your marketing strategy:
- Ease of use: If you want to ensure that your new platform is easy to use and simple, request a demo and a free trial.
- Features: Check out our features page to see which platforms fit into your existing marketing stack. Don’t forget to check the available integrations too.
- Pricing: Another factor that’s hard to ignore is pricing. Also, if you are in growth mode, search for a platform with flexible plans in terms of scalability.
- Customer Support: Finally, look for a platform that offers ongoing customer support to provide assistance should anything go wrong.
There are a lot of options to choose from to streamline your email automation efforts. Find the best solution based on your industry and necessity and see your conversions rise high.
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