Amazon is the world leader in the retail market. In fact, he makes up over 40% of all online sales. That’s why Amazon is campaign for small and mid-sized businesses. moreover, small and medium-sized enterprises (SMEs) rely on e-commerce sites to connect with consumers and generate revenue.
Now, with Amazon Marketing Services (AMS), teams can accelerate this process to increase sales, brand awareness, and more. The question is, how Amazon is Campaign beneficial for Small and Midsized Businesses? and how can you create a competitive advertising campaign strategy that maximizes results and outperforms your competitors?
What is Amazon campaign?
Amazon is campaign: Sponsored Brands campaigns allow you to promote keyword-targeted ads for multiple products above, below, and alongside search results. They are based on an auction-based, pay-per-click pricing model. Direct customers to your customized product page or your Amazon store.
How does Amazon help Small and Midsized Businesses?
Supporting small and midsized businesses with tools, insights, and data. (Amazon is Campaign)
Amazon has invested tens of billions of dollars in infrastructure and built hundreds of tools to help independent sellers succeed in their business. This includes data analytics to help independent distributors better understand and reach their customers.
How many types of “Amazon is campaign” are there?
“Amazon is campaign” advertising features 3 different ad types, which include:
- Sponsored Product Advertising.
- Headline Search Advertising.
- Product Display Advertising.
Sponsored Products Advertising: Sponsored Products are keyword-targeted ads that appear above the fold in Amazon search results and product pages, promoting a single product. There are also product and keyword level reports to see which keywords drove sales for a particular product.
Headline search Advertising: Headline search ads are keyword-targeted ads that appear as banner ads above search results. Promote up to 3 products. We only provide keyword-level sales reports, so you only see the keywords that led to sales for each of your three products.
Product Display Advertising: Product display ads, which are product or interest-based ads, appear above the fold on product pages, listings, reviews, and related product detail pages. We have campaign-level sales reports that let you see the overall success of your campaigns.
What is Amazon’s advertising strategy?
Amazon advertising is based on a pay-per-click (PPC) model. This means that you will not be charged for the ad until the customer clicks on the ad. To buy ads, Amazon relies on auctions. Businesses specify the price they are willing to pay for a click, and the business that wins the “auction” displays the ad. (Amazon is Campaign)
The difference between keyword, interest, and product-based advertising.
Keyword-targeted advertising: Keyword-targeted advertising means creating ads that are triggered when a search contains a specific set of keywords. So, targeting the word “wireless security camera” will result in your ad appearing when a user searches for that keyword string.
Product-targeted advertising: Product-targeted advertising means creating ads that appear when users visit specific product pages. This is useful if you want to target not only your competitor’s offers but also the products that compliment your item. For example, if you sell security camera covers, you can target compatible camera product pages.
Interest-based advertising: Interest-based advertising means creating advertisements that are displayed when users visit product pages related to your products. So you can target your ads to people watching dash cams, security cameras, hidden security cameras, and more.
Key Tips for Amazon Advertising Campaign Strategy for Small and Midsized Businesses.
1. Know your Amazon Advertising
Each display and target option has its strengths and weaknesses, but they all serve a purpose. For example, if you’re promoting many new products from the same line, you can use headline search ads. Or, if you’re clearing out any leftover inventory, you can use Sponsored Product Ads for each item.
All advertising follows an auction-based pay-per-click (PPC) model. They also all require a minimum daily budget of $1, giving you control over your advertising budget, which is important for small businesses.
2. Make your goals.
The types of goals you should create for your Amazon Ads campaigns — are specific, measurable, achievable, realistic, and timely.
Example Amazon campaign goals are:
- Products with 30 reviews in 6 months.
- Sales of a product increased by 15% in 3 months.
- Reduce product inventory by 100% before launching new products.
Your goals often shape the ads you run on Amazon. Keep in mind that your products also play an important role in your advertising campaign strategy, as only products that win the Shopping Cart Box can be promoted.
3. Calculate your adv cost of sale
Before you start creating campaigns, it’s important to determine your advertising cost of sale (ACoS). This is because it affects your CPC (cost per click) bids and campaign budgets. Accurate ACoS allows you to create realistic performance-based budgets. To calculate ACoS, we need to check the following factors for each product:
- Selling price
- Cost of sales
- Fulfillment by Amazon (FBA) costs.
- Other expenses
Once you have the numbers, subtract all costs (product cost, FBA fees, and other costs) from the selling price. The rest of the numbers are how much you can spend to make a profit and sell it. Now, if you’re clearing out inventory, it’s a good idea to calculate your break-even point.
For this calculation, divide your maximum spend by the selling price of the product. The result is the break-even point. Once you start advertising on Amazon, you can view his ACoS for each keyword under Ads in your AMS dashboard. This feature shows you which keywords you can promote and which ones are not profitable.
4. Research your keywords
Whether you’re a small start-up or an established midsize business, Amazon encourages you to start advertising with the automatic targeting available for Sponsored Products and Headline Search Ads. When using product display ads, Amazon recommends product-based targeting.
This is because you can get valuable keyword data in less than two weeks. You can then use this data to create Sponsored Products and Headline Search Ads using manual targeting, or Product Display Ads using interest-based targeting.
However, it is important to do your own keyword research. It helps you find new keywords for your campaigns as well as trending keywords up and down. To find keywords, you can use keyword.io, a handy tool for searching keywords on Amazon, Google, YouTube, and more.
5. Optimize your products
Optimizing your product listings is important before you launch an advertising campaign on Amazon. This extra step makes your ideal buyer more likely to not only click on your ad but also purchase your product. When reviewing a product, look for the following characteristics:
To get the best results from your advertising strategy, Amazon recommends optimizing these three areas. This can also help you rank in organic search results on Amazon, potentially leading to more organic sales. To improve the quality of your titles, images, and descriptions, follow these steps:
- Make your product titles meaningful and accurate.
- Equip your product listings with high-quality images.
- Change the product description to include at least 5 bullet points.
- Edit your product descriptions to include relevant and useful product information.
Consider adding keywords from your preliminary research when revising your product titles and descriptions. Once you’ve launched your campaign, you can use your ad’s data to further refine your list. This optimization cycle can take some time, especially for small businesses, but it’s worth the time.
Both advertising campaigns and business strategies benefit. Even after your campaign ends, you can continue to drive sales by improving your product’s organic listings through keyword optimization. Note that Amazon does not tolerate keyword stuffing.
6. Invite your shoppers to leave reviews
Ratings are powerful. In fact, more than 60% of her shoppers read reviews before buying, which is why sales can increase by 18%. It goes without saying that Amazon uses reviews as a ranking factor for organic search results.
This is why it’s important to consider reviews in your advertising campaign strategy. One way to get feedback is through an automated email. B. To confirm your order. Create an email that will be sent after the estimated delivery date, this time asking for consumer feedback.
Invite users to contact you directly if they are not satisfied with their order. Another strategy is to include a product insert in your customer’s packaging. Brochures on how to use the product. Product inserts are great not only for building brand awareness, but also for driving reviews, social sharing, and more.
Please note that Amazon does not allow solicited reviews. However, we do offer an early reviewer program that includes product fees. The Early Reviewer program is a good option if you have a product with less than 5 reviews and a price over $15. Amazon will request reviews on your behalf for one year or until we receive five reviews. If your SMB is an Amazon wholesaler, you can also take advantage of the Vine Reviewer program. This option is a separate paid program, but it allows you to connect with Amazon’s top reviewers.
After providing a product sample, the person posts an honest review about it.
7. Review your search terms report
When launching an advertising campaign, it’s easy to focus on sales and revenue, but it’s also important to pay attention to what drives those purchases: your keywords. For this reason, you should take the time to review your search term report. Search term reports are available on the AMS dashboard under Ads. It’s a valuable data hub for Sponsored Products and Headline Search ads, showing you which keywords are driving clicks and sales.
It can inform your future and current campaigns. Suppose a keyword is getting a lot of clicks but no purchases. Upon inspection, you’ll find that while the keywords describe the product, they don’t align with the user’s intent. A good example of this is “Saturn” which refers to cars and planets.
What is Amazon’s Shopping Cart Box?
It refers to the box on the right side of the product page. When a user makes a purchase, use a shopping cart box that contains the following product information:
When you earn a Shopping Cart Box on Amazon, that product will be selected by default when the user clicks Add to Cart. To win the Shopping Cart Box, you need to offer competitive pricing and a positive customer experience. This is measured by Amazon using multiple factors including shipping time.
Final Thoughts on Amazon is Campaign
“Amazon is Campaign” has proven useful for Small and Midsized Businesses. Amazon Ads (Amazon is Campaign) has a suite of campaign creation and management tools that make it faster and easier for advertisers to improve their Sponsored Products and Sponsored Brands campaigns. You can get success in business and target your customer by connecting your business with the Amazon campaign.