Here we will provide 7 Effective SEO tips for e-commerce website, that can help you to improve your e-commerce’s SEO.
Any business that makes money through its website should make SEO a priority. Showing up in search engines when someone is looking for something you sell is one of the best ways to make sure customers find you.
But those positions on the first page for popular e-commerce search terms are competitive. Getting your website in the running for those top spots takes some real work and knowledge.
7 SEO Tips for E-commerce Website
SEO tips for e-commerce website are the more crucial part, In fact, Evey website needs SEO. Here are seven things you should do to improve the SEO of your e-commerce website so that you can start reaching more and more of your customers.
1. Do keyword and topic research.
Keyword research is a crucial step in any SEO plan as it is the best way to know what your customers are thinking. If you base your SEO efforts on assumptions about what people are searching for, you may end up putting too much effort into trying to rank for the wrong things. Keyword research shows you what people are really searching for on the web, both in terms of the specific phrases they use and the kinds of topics they are concerned about.
There are many tools that can help you with this step. At the top of the list is Google’s Keyword Tool, which pulls information directly from Google’s data on the search terms people use most frequently. While the information provided is geared towards people using Google AdWords for pay-per-click advertising, it is also useful for those planning their strategy for SEO.
You can enter a list of keywords related to your business that you’ve considered and get back a large list of terms related to the device. And you can input the keywords you are interested in to see how they compare in terms of traffic and competition levels.
There’re also many of paid tools you can use to get more detailed keyword information and help you organize the keyword and topic ideas you come up with in your research, like Moz Keyword Explorer and SEMRush.
And it’s wise to devote part of your time during this step to going straight to the source. Conduct customer surveys to find out your audience’s questions and interests and the language they use to describe them, and talk to your customer service department to get a good list of the most common questions and comments from your customers.
Your keyword research should form the strategy of your SEO plan, but to be clear here, this doesn’t mean too much keyword stuffing. It’s an old-fashioned SEO strategy that may be hurting you now, and Google’s recent move towards Latent Semantic Indexing means they are better able to identify what webpages and content are about based on context clues. So you don’t need to use the same word five times on your page to get your point across, but it’s still valuable to know the best vocabulary to use.
2. Always use on-site optimization.
This is fortunately one of the easiest parts of SEO. For each page on your website, you have several places in the HTML that you can customize based on the conditions you want to link to:
- URL – The URL of the page should reflect the content of the page and include the keyword(s) you want to rank for the most. For example, if you have a page focused on business management, your URL could be something such as www.companyname.com/business -management.
- Title –Your title tag should always be used to clearly communicate what’s on the page and include your chosen keywords. This is good for your readers and your SEO.
- Headings –Using headings in your content is the best way to make your content more structured and readable. It also gives you additional opportunities to include relevant keywords. Use those <h1>, <h2>, and <h3> tags.
- Image alt tags –For each image, you include on your website, you can add an image alt tag which gives you another space in the page’s HTML to indicate to search engines what the page is about.
- Image titles –Before loading an image on your site, take a minute to give it a name that uses your target keywords.
- Meta description –Your meta description won’t affect your website’s rank, but it will appear on the search results page (SERP), giving you a chance to use teaser text to convince searchers to click.
Surprisingly, not all websites bother with this part, so it’s an easy way to get a little bit of ahead of any competitors falling down on the job.
3. Ensure your Website structure is intuitive.
Your website architecture is the way your site is organized. A simple website (left) might have a menu with five main categories, and a few pages under each category. An e-commerce website (right) with lots of different products might have hundreds of categories and subcategories and thousands of product pages.
The more complex your website is, the more crucial it is to ensure you organize it in a way that is both intuitive to your users and understandable to search engine algorithms. A good rule of thumb is to create a plan that groups related pages together in categories that matter to your average site visitor, all while being just a few clicks from your home page.
So you don’t want to group a product page within a category which is a subcategory of a subcategory – you want to keep it more simple than that. Ideally, you plan your website structure in advance, but if you’ve missed working on that, take some time now and work on the main categories on your website so you can organize those pages. Start with what you already have better and define a structure for what you add in the future.
4). Provide detailed information on your product pages.
Product pages that only contain the product name or just one line of description don’t give you much of a chance to hint to search engines what the product is or is about. On a related note, this doesn’t tell your potential customer much about what makes the product worth buying.
Take some time to craft descriptions of your products that endow readers and search engines with more information about what the product is and what kind of features and uses it has. This gives you a chance to learn more relevant terms for the search engine algorithms to associate with the page (though you still want to be careful here not to keyword content!), while also providing useful information to your prospects.
5). Create relevant, high-quality content.
All that research you did in step one to figure out which keywords to focus on on your main website pages will also form the basis of a good content strategy. Content plays a very important role in SEO for a few main reasons:
- Publishing fresh content shows search engines that your website is current and up-to-date – Google doesn’t want to rank an old website that hasn’t been updated since 2011 that may be full of outdated information.
- This gives you an opportunity to start targeting a large number of long-tail keywords. These are easier to rank for and the higher you start to rank for long tail keywords, the stronger your website’s authority in Google’s eyes, allowing you to rank higher for more general, competitive terms over time will gain help in.
This part of SEO is difficult and requires time, money, and planning. But without it, you will have a hard time getting very far. Begin working on a content strategy for your brand that answers your audience’s questions and incorporates the keywords you compiled in your research.
Be sure the content you create is of high quality and provides useful information for your audience. If the content isn’t something your audience will want to read or watch, it won’t do its job.
6). Promote your content.
You have to create content these days to be competitive in search engines, but unfortunately, there are so many other brands already doing it that just creating good content isn’t enough. You also have to do the work of getting your content in front of people. That could mean promoting it on social media, sending it to your email list, and even paying for ads that get it in front of people.
This part is especially important if you are in the early stages of your content program. You are competing with brands that already have traction in a niche that you don’t, so you need to put extra effort into getting those first followers who like and share your content. If you are patient and put in the work, you’ll see these numbers add up quickly over time.
7). Build links
Not that everything else on this list is as easy, but this step can be the hardest part of doing SEO. You can control what goes on your website, but it’s harder to persuade other websites to change what’s on their website for your benefit – and you really need to demonstrate your authority to Google.
This is what is needed. Other high-quality, relevant websites that include links back to your site on your website are the biggest factor in letting Google decide which to rank.
Although this is a large topic with many different strategies you can try, some good strategies to start with are:
If you create content for another website for free, you are providing them with value, which may be useful for them to let you include a link to your website. Look for websites in your industry that have large followings and accept guest posts and start pitching.
PR people have been doing this type of stuff for years, while not always focusing on a link. Seek out journalists or authors who write about topics related to your product or the content you create and pitch them on a topic that is appropriate for their audience that also relates to your brand. You have to consider who you pitch it to, but it can get results.
See mentions without a link
Look for examples on the web where your brand or product is mentioned without a link and contact the webmaster to ask them to add one.
Look for Bad Links
If you can find broken links that used to point to content or products like yours, you may be able to persuade the webmaster to update their website with your link.
Link building takes some time and a lot depends on probability, but the links you manage can do a lot to improve your website’s authority and increase your rankings.
SEO and Your E-commerce Site
SEO is not easy, but for e-commerce websites that live and die by how accessible they are to potential customers, everything you can do to help people find you is worth it. These SEO tips for e-commerce website are very valuable. If you consider these steps you will make a difference in the sales and revenue you get.