LinkedIn should absolutely be a part of your business’s social media marketing mix. Discover five key ways to use LinkedIn for business.
LinkedIn endows a valuable opportunity to connect with business leaders, decision-makers, and high-income earners.
1. Utilize LinkedIn as a Networking Tool
LinkedIn is a great networking tool.
To take full edge of LinkedIn’s networking capabilities, you require to do three things:
- Connect with people
- Build an all-star profile
- Interact with others
Connect with People
Connect with friends and colleagues you know, right along with other people you don’t know.
There is no range of who you should connect with.
Follow other people’s blogs? and connect with them on LinkedIn.
Have a dream company you desire to work for? Start interacting (and connecting ) with people from that company.
Searching for new job opportunities or want to generate leads? Accept any and all new connection requests.
Keep your profile set public, and always be open to connecting – you don’t know what opportunities your LinkedIn network will generate.
Build an All-Star Personal Profile and Business Page
It’s not sufficient just to connect.
You also should invest time in building your personal profile and business page.
In practically, that means:
- Write a brief, jargon-free introduction that distinguishes you or your business.
- Utilize a professional-looking headshot for your personal profile photo and a legible logo for your business page.
- If you utilize a header photo, keep it sized properly and the imagery clean.
- Fill out all applicable fields.
- Attach media, including blog posts, infographics, white papers, videos, etc.
Build a strong profile that gives readers a clear knowledge of who you are, complete with contact information and next steps (like leading the reader to your site).
Interact with Other People’s Content
It’s not sufficient to use LinkedIn as a publishing platform alone – it’s crucial to interact with others and build meaningful connections if you want to take full edge of LinkedIn’s networking potential.
Furthermore to share your own content, thoughtfully comment on other people’s content. When you post your own content, ensure to respond to comments. Join LinkedIn groups that are relevant to your business.
2. Use LinkedIn as a Publishing Platform
LinkedIn is an amazing resource for content creators.
You not only can post status updates and link back to content on your site, but you can also utilize LinkedIn as a native publishing platform and create exclusive content for your LinkedIn audience.
LinkedIn is the only social media network that you can use as a publishing platform for articles or blogs.
You might be pondering: why publish on LinkedIn instead of publishing directly to my blog or site?
Great question.
Publishing an article on LinkedIn is about driving social engagement on LinkedIn and creating brand awareness, rather than driving traffic to your website especially.
While you publish an article on LinkedIn, Every one of your connections is notified – that’s a big advantage.
Also, there is this to consider: 45% of LinkedIn article readers are in upper-level positions (managers, directors, VPs, C-suite).
Indeed, LinkedIn provides analytics for all the articles you create, so it’s simple to determine which articles or blogs are getting the most traction.
3. Use LinkedIn for Online Reputation Management
The first rule of online reputation management is to have control over every result that comes on Google’s first page of search results when someone searches for your business name.
Obviously, you want content from your website to rank, however, it’s also a best practice to claim all the social profiles you can in your business’ name – even if you don’t plan to be much active on them.
This is because social media profiles, including a LinkedIn profile, almost always show up on the first page of search engine results for a business or individual’s name.
To that end, ensure to create a business page for your company, if only to claim that valuable spot on the search engine results page (SERP).
The more real estate you can gather on the search engine results page (SERP), the better.
That way, if you ever have any bad publicity, your site, and social media profiles will potentially push anything negative onto page two.
4. Generate Leads, Drive Conversions
Doesn’t matter if your business is B2B or B2C, you can generate leads and drive conversions on LinkedIn.
Think about the following:
- LinkedIn users have buying power: 44% generate more than $75,000 in a year. If you have a product to sell, you will find people who can buy it on LinkedIn. You can find new clients via LinkedIn: 40,000,000 LinkedIn users are in decision-making positions, and therefore have the authority to hire your agency, license your software or make a company-wide order for your product.
- You can form strategic partnerships: 61,000,000 LinkedIn users are considered senior-level influencers.
You can do this organically, of course, or you can improve the Sales Navigator plan.
With a Sales Navigator plan, you get-
- Insights into your current leads – [including job changes, company growth, and more].
- Advanced search functionality that lets you zero in on decision-makers.
- Find automatic lead recommendations.
5. Use LinkedIn to Find New Talent
LinkedIn offers premium subscriptions that make it easy to find new talent.
With the Recruiter Lite plan, you can:
- Post job openings.
- Send 30 direct LinkedIn messages to the talent you are interested in.
- Utilize advanced search options to find exactly what you are looking for.
- Manage and sort your candidate pool.
- Simply track candidates and open roles.
Recruiter Lite can be the best solution if you are just starting to scale your business and don’t have a hiring manager or HR department yet.
Even if you do have a hiring manager, Recruiter Lite can be a useful tool or software to help them vet candidates.
Also, it can save thousands of dollars if you currently use an employment agency to help with your hiring needs.
Conclusion
Whether you are searching to grow your network, manage your online reputation, scale your business, drive valuable social traffic to your website, or find and nurture leads, LinkedIn is an extremely useful tool for your business.
Even if you invest more time in other social networks, you should create a LinkedIn page for your business and start to find out about these opportunities.
All businesses’ audience is unique – you just might find you’ve tremendous engagement on LinkedIn.
The only key way to find out is to start spending more time there.
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