When you start a business, some of the first key steps you take are to build a website and create business accounts on several social media platforms. Because in this era boost your online presence is a more crucial part of any type of business.
After you develop these ingenious pieces of the puzzle, you may wonder why your website traffic is still less and click-throughs and conversions are hardly meeting your minimum expectations.
These days, it takes more than just having a website to draw an audience. Read on to explore 5 creative things you can do to boost your online presence.
What Are the Benefits of Boost Your Online Presence?
Before you dip into the emphatic strategies you can use to amp up your digital profile, you should know why it’s so crucial to have a massy online presence. While several of the benefits relate to better visibility on Google, you can not connive how a solid online presence also affects your customer relations and the customer experience.
The best benefits of having a strong online presence include:
- High ranking in web search
- Demonstrates legitimacy and reliability
- Turn casual visitors into satisfied customers
- Maximize your digital marketing opportunities
When you are ripe to make moves online, here’re a few creative strategies that will set you apart from the rest.
Create a Wikipedia Page
Wikipedia is a powerful knowledge-sharing tool, and dedicated pages can strengthen your brand legitimacy. Whether you focus on your company’s founders or your company’s community-focused initiatives, Wikipedia pages can help boost your profile online. Keep it up-to-date by actively participating in the editing of the page, or collaborating with external experts who can manage the page.
You can also use Wikipedia pages to connect to other sources and websites that have an online presence. For example, if you attend a trade show or conference, you can use the online video of your presentation as the source for your wiki page. The more active and genuine links you have connecting aspects of your online presence, the more attention you will get from your customers and Google.
Make Your Website Mobile-Friendly
A surprising way to boost your online presence is to make your website work perfectly on mobile. A small mistake in the mobile version of your website can affect both Google and your customers.
First, customers may approach your business through a variety of channels, not just laptops and desktops. You can’t risk a broken mobile site affecting your customer experience.
Google also analyzes errors on her website. So if your mobile site crashes while trying to launch a high-resolution video, Google should notice. It can also affect your ranking in search queries.
Begin a Geo-Targeting SEO Campaign
If you’re looking for creative ways to maximize your SEO success, you should consider geographic targeting. It sounds complicated, but geotargeting is actually pretty simple. This is just his SEO, but targeting specific geographic locations.
Many online searches relate to local businesses and services. If you don’t include his region-specific SEO terms in your content and marketing, you’ll miss out.
Hire a Professional Writer for Your Blog
Blogging is a great way to build your SEO strategy, but hiring a professional writer takes it to the next level. In fact, Google SEO Analytics can now use his AI technology to rank content quality. By hiring an expert to create authentic and engaging content, you can impress your customer and her Google at the same time.
Use Unique and High-Quality Images
Image tags and image content are more important than ever with powerful new AI technologies. Selecting the same worn-out stock image is no longer enough. To enhance your online presence, choose specific, high-quality images for your website and social media profiles. You can also customize images based on your geographic location.
Digital marketing can embark intimidating, however, you can use these five effective strategies to strengthen your online presence and start seeing results rapid.