How do you get more traffic to your website or blog? There are a lot of ways to increase website traffic, but a few methods are better than others.
If you look at popular blogs or websites, you can see what they’re doing right, providing insight into different tactics or strategies you can take for your content strategy.
Now let’s break down the 10 proven ways you can increase website traffic with insights from popular blogs and brands.
Secrets To Increase Website Traffic
Discover the top secret behind the most popular websites today. Here are the 10 ways to increase traffic to your website or blogs.
1. Think About SEO
SEO (Search engine optimization) is key to attracting visitors to your website. On-page SEO may be the single greatest factor in determining where your site ends up in the search engine results pages (SERPs). The higher up the search engine results pages (SERPs) you are, the more eventually Google surfers are to click through to your website.
Be sure each of the page elements — including title, H1 or header, alt-text, meta description, and URL — are keyword-rich and focused on the user purpose of the page.
The actual content on your website is also a significant factor in how you will rank in the search engine results pages. Every time includes relevant keywords in your content. Also, keywords should be used naturally, not stuffed into the content too much that they detract from the main idea or distract the reader. (Remember, quality trumps keyword quantity when it comes to content.)
Hiring the best SEO agency is always an option too, as they can offer valuable insights and perform audits to identify issues that may be keeping your website from being shown in search engine results pages (SERPs).
2. Create An Awesome Content
Not only does awesome (relevant, juicy, meaty) content increase your SERP rankings, also it’s good for keeping visitors engaged once they click through to your website.
That’s why it’s not sufficient just to post any old content. You need to create content that is unforgettable and cuts through the noise. Do this by digging into what builds your company unique — and why you are the best at meeting the needs of your customers.
People use Google to find specific, thorough, and accurate answers to their questions, and your content should be there to endow those answers. Indeed, sites featuring blog content generate 434% more search engine-indexed pages than those without it. Furthermore, websites that release more than 16 posts per month receive nearly 3.5 times more traffic than those that publish 0 to 4 articles.
When you care about the content you produce, post regularly, and research what your audience wants and searches to see, web traffic will improve.
3. Refresh Outdated Content
Always update your old articles or blog. Because not only will your readers appreciate updated content, but Google also appreciates updated content – it’s an ever-changing algorithm – in fact, loves a new take.
You don’t need to limit your content refresh to tweaking article posts either. Try repurposing article or blog content as an infographic.
4. Get Social
The average adult spends 147 min per day on social media. Businesses that know how to advantage of the power of this captive (albeit distracted) audience have the opportunity to foster brand awareness, affinity, and loyalty. And, of course, draw a lot of website traffic.
The key to social media is to be authentic. It can be tempting to jump on all trends and fads, but savvy audiences or scrollers see right through that and aren’t impressed. If it doesn’t apt with your brand — it’s not true to who you’re — this is not for you.
Here are some social ideas to get you started:
- Post content (blogs, e-books, infographics, videos, white papers, etc.) across your social media platforms.
- Engage with followers through replying, retweeting, and tagging them in relevant content.
- Utilize hashtags that represent your brand.
- Video is the best way to entice scrollers to stop and hear what you have to say. Go live or share short, authentically amazing videos that add value (even if it is only entertainment value).
- Make sure to include a CTA (call to action) on informative and educational posts that push readers back to your content-rich website.
5. Use Ads to Increase Web Traffic
While organic search is still great at driving traffic (about 5.66% better than paid), paid advertising such as pay-per-click (PPC) and social media advertising can help you connect with a larger audience while targeting your ideal customer.
When used together as part of a content-driven digital marketing tactic, organic and paid search dominate website traffic. Indeed, combined paid and organic search earns about 76% of total traffic for B2B companies.
6. Send Email Newsletters People Will Open – and Read
Automation has certainly made it simpler to send emails en masse, however, tools such as customization and segmentation mean that you can address the specific needs and pain points of your target audience.
Promoting content through email newsletters is an effective key way to increase website traffic and ultimately yields one of the highest ROIs across all marketing methods.
Here are some email marketing best practices:
- Add enticing information from the content in the subject line and in the body of the email.
- Insert a button or a link that subscribers can click to read more of the content.
- Ensure emails are mobile-friendly. Links should be easy to see because 46% of email is opened on mobile devices.
- Employ personalization strategies by adding the name of the subscriber.
- Make emails engaging using well-designed templates.
- Conduct A/B testing to look at which types of emails receive more opens and clicks.
7. Give Away the Good Stuff
Giving prospects something of use is the best way to drive more traffic. By posting gated content/tools (providing the content and tools in exchange for the user’s contact information), you can maximize your returns and find new leads.
Another way to increase your website traffic is to promote the content/tools on relevant LinkedIn Groups or forums where people in the industry interact.
8. Write Guest Posts
Guest posting for other websites is an effective way to generate backlinks, boost referral traffic and boost SERP rankings. You should always thoroughly research sites within your industry to pitch.
Firstly, look at a website’s content and ensure it’s high-quality, check its domain authority and study its guest posting guidelines. Indeed, ask the publication if they will promote the post on social media and tag you.
9. Help a Reporter Out
You are an expert in your field — that means you are a source in high demand for reporters. Register as a source on websites such HARO and Qwoted, and journalists can find you when they are writing stories that fall within your area of expertise.
Getting quoted in trade publications and major news outlets sets you up as the industry leader you’re and cultivates interest in your business (thus, your site).
10. Exchange Backlinks
There are a lot of benefits of backlinking for your business. Among them are greater search engine results pages (SERPs) ranking and increased visibility. One study found that the top search results in Google had 3.8x more backlinks than those in the No. 2 through No. 10 positions.
Backlinks can come in the form of directory listings, but a great way to start earning backlinks is to produce top-notch, evergreen content that includes value to your niche market. Then, reach out to others in the industry & ask them to share.
To include an extra incentive, you can propose a mutually beneficial backlink exchange by offering to include one of their links to a post of yours as well.
Traffic is an important part of any website. In fact, many people pay for website traffic. There are 10 ways to increase your website traffic, you can increase your traffic using these proven methods.
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