Every fashion brand requires good digital marketing Strategies for fashion brand in place to help it stay ahead of its competition. With the industry expected to access $38.2 billion in 2023,
A great strategy will not only help them stay afloat in the treacherous sea that is E-Commerce but also increase as others flounder in confusion.
As for you, it does not matter if you are brand new to the fashion world or a seasoned veteran — no matter where you gag, you necessity an effective marketing plan for clothing brand.
Digital marketing for fashion brands especially has changed dramatically over the past some years and it’s crucial that your business is constantly looking to adapt and evolve to stay afore of the competition.
Marketing Ideas For Clothing Boutiques
Attracting small business walk-in customers is never easy, especially in today’s global events. Brick-and-mortar stores are the most effective way to promote your brand and attract customers during this time. Competing with online stores that consistently offer the lowest prices may seem pointless, however, 86% of customers are willing to pay more for a better experience.
To help enhance this better experience, there’re several things you can do such as:
- Create Loyalty Programme
- Have In-Store Event [In a safe manner]
- Create YouTube Channel
- Incorporate Social Media Into Promotions or ads
- Support Your Local-Community
These simple steps, tried-and-tested ways of marketing are good for small clothing boutiques to offer a good customer experience, which is one way that you can endow competition to the huge, international brands that offer the cheapest prices.
Digital Marketing For Fashion Brands
That being said, digital marketing should stable be considered the main part of your overall strategy. With a lot of brands now going digital, it’s crucial that you make yours stand out from the crowd. Let’s take a look at how to market a fashion brand –
You can keep your visitors engaged by displaying reminder ads that remind them of products they have seen previously on your site. This includes lucrative discounts and retargeting for people who have items in their cart but haven’t yet made a purchase. These ads can help drive sales and effective retargeting campaigns can generate significant ROI.
Connect With Influencers:
To effectively target your target market, work with fashion bloggers, bloggers, and other influencers who have similar followers to the types of customers you want. Influencers are seen as a trusted voice by their followers, and many would prefer this form to traditional marketing methods such as television.
They can help increase sales by rating or recommending products and can also offer products to a different group of potential customers. to create a repeatable form of digital marketing strategies for fashion brand.
Engage With Your Audience:
Building brand loyalty starts with engagement. The key is to stay engaged with your target audience and improve their brand awareness. This enhanced sense of community helps drive more sales.
The best way to effectively engage is to showcase campaigns that connect and engage your audience. You can do this by running contests on Facebook, responding quickly to messages on Twitter, or promoting giveaways on Instagram that highlight your values and products.
Digital Marketing Strategies for Fashion Brand
Digital marketing strategies for fashion brand is full of a diversity of apart approaches that your business can take making it incredibly hard to understand just where exactly you need to start. Here are 10 tips to drive you to create a successful fashion marketing strategy for clothing brands and fashion businesses.
1. Get a Website
Women’s Wear Daily reported that more than 1,875 fashion stores closed last year, but fashion sector sales are expected to rise from £360.7 billion in 2018 to £534.5 billion in 2022, according to Statista.
It seems contradictory. How will sales increase when many stores are closed? the internet. Shopping habits are changing, with consumers increasingly preferring to shop online rather than visiting physical locations. For you, that means getting a website if you don’t already have one. That means moving from a fashion brand to a fashion e-commerce brand.
2. Join the Social World
Social media marketing for fashion brands is completely crucial. Not only can you utilize it to connect with your audience and make a relationship with them, but, you can also use certain platforms such as Instagram to show off and boost your products.
Beyond, you can integrate your store with certain channels such as Instagram, Facebook, and Pinterest, meaning that if your audience sights something they like as they browse through your catalog, they can buy it right then and there.
3. Have a Mobile Presence
Now that you have a website (hopefully), it’s time to move on to digital marketing for the fashion industry. Similar to online shopping trends, we are replacing screens with keyboards and choosing to browse the web on smartphones rather than desktops.
As a fashion brand, this means getting a responsive website where content scales to fit the screen. Failure to do so will result in a subpar experience for mobile users and discourage them from interacting with your brand.
This is especially crucial in the fashion industry. Many consumers see what they love as they spend their day. If they see what you offer but can’t load it on your website, chances are they will go to your competitors.
4. Attach an Influencer to Your Brand
Speaking of social media, some of the best fashion social media campaigns ramble around influencers. For those of you who don’t know, influencers are people in your industry/niche who have a lot of followers and attention. When one influencer posts, others follow.
For instance, one of the best ways to promote your apparel line is to have influencers Tweet pictures of you wearing your clothes. After all, marketing an influencer is like high school. Influencers are popular kids and their followers are other kids who emulate them and want to be like them.
Of course, it’s not just celebrities and billionaire influencers. Micro-influencers have proven to be very effective. Micro-influencers have a very engaged audience.
Their fanbase is made up of people who want to actively participate in the influencer’s posts and usually follow the influencer from the beginning. It’s not the number of followers, but their quality.
5. Leverage the Latest Technologies
We are presently in the midst of a technological revolution marked by rapid advancements in technologies such as AI (artificial intelligence). For instance, chatbots. Chatbots act like 24/7 customer service reps that guide your customers through their journey to checkout as soon as they land on your website.
If your users have a question, they are there to answer it. And if they don’t have the ability to answer that question, human reps can take over.
6. Personalise Everything
Shopify reports that 43% of buyers are influenced by personalized recommendations or promotions and that 75% of consumers want brands to personalize messages, offers, and experiences. What’s crucial to note here different from the fact that personalization will help you sell more is that consumers don’t just want personalized messages with their names.
Also, they want their entire experience with you to be personal. They want you to know them and their choices, and if you are going to enhance something, you better be sure it’s something they are interested in. When it comes down to it, personalization is what creates successful fashion marketing campaigns.
7. Remarket to Your Users
The beauty of remarketing is that you are aiming at people who have already visited your site in the past, so right off the bat, you know that there is something there for you to work with.
Furthermore, you are increasing the opportunity of conversion over a normal ad since you are showing them something they were already searching for on your website, not a random item they may or may not be interested in.
Re-marketing, then, gives you more brand exposure, higher conversion rates, better audience targeting, and improved ROI.
8. Focus on Your Visuals
Visuals are crucial for any brand, however more so for fashion brands that depend on aesthetics to keep and attract customers. If you upload something that’s meant to be sights, whether it’s a video or an image, be sure it’s high quality and looks great.
These may embark like no-brainers, but you’d be wondering at the number of brands with pixelated or blurry images that paint their products in an unflattering light.
Don’t be like them — always capture all angles as eventual and let your products speak for themselves.
9. Start a Blog
Ask any digital agency to name you some fashion brand must-dos and they will evidently tell you to start a blog.
As a hallmark of content marketing that does everything from enhancing your organic search rankings to showing up new users to your brand, blogging is one of the most crucial marketing tools you have at your disposal.
For starters, all blog post creates a new landing page for your audience to discover you.
Furthermore, you can use a blog to expand any news or updates you may have, familiarize new styles with a couple of HD images to show them off, or assist your audience with a few style guides as the seasons change.
10. Have a Contest or Giveaway
Lastly, the last fashion brand marketing strategy for clothing businesses we will cover today is to start a contest or giveaway. Whether it’s to enhance a new product, celebrate a holiday, or simply just because contests and giveaways are excellent key ways of acquiring new customers and engaging with existing ones.
They are good for fostering brand awareness and growing both your business and your audience. Different from the buzz, you will generate around your products and brand, you can have participants enter the promotion by signing up for an email newsletter, liking or sharing a social media page, and so on, which can give you precious consumer data you can utilize to tailor your clothing brand marketing strategy down the line
Examples of Fashion Marketing Campaigns
To get inspiration for a fashion marketing campaign, let’s take a look at three successful brands. Use examples of powerful fashion marketing strategies to inspire your ideas and make your business more successful.
Swoon for Monsoon
Many fashion brands create their own shopping magazines. In fact, Net A Porter’s The Edit is considered one of the best. But, Swoon for Monsoon shows that this is not a marketing tool exclusively for high-end online brands.
Accessible on mobile, tablet, and desktop, with visuals ranging from videos to GIFs. This is elegant shoppable content that shows you how to do shoppable content the right way.
Keeping up with the Bakers Through Ted Baker
Ted Baker is known for his inspiring and unique marketing campaigns. His eight-episode sitcom, Keeping Up With The Bakers, which plays on Instagram is a prime example. Each day, users were prompted to participate in different challenges released with each episode.
If that weren’t so bad, 360-degree shopping for movies was released, allowing users to search Baker’s house and purchase the items they found there, adding a gaming element to the shopping experience.
Love Immigration by Jigsaw
Finally, we have a great promotion from Jigsaw. In recent years, the number of socially conscious campaigns has increased. Consumers want brands that do more than just sell. However, finding the right balance is not always easy.
Look at the Kendall Jenner x Pepsi publicity mistake. But when Jigsaw launched her Love Immigration campaign, bold and impactful that celebrates the diversity of British fashion, she hits her target perfectly.
There you have it, 10 of the most effective digital marketing strategies for fashion brand. Follow one or all (preferably all), they will definitely help you out as you either start out or soar in the fashion world. Here they’re all over again:
- Get a Website
- Join the Social World
- Have a Mobile Presence
- Attach an Influencer to Your Brand
- Leverage the Latest Technologies
- Personalize Everything
- Remarket to Your Users
- Focus on Your Visuals
- Start a Blog
- Have a Contest or Giveaway